Cart recovery
Timed recovery messages with dynamic product images, buyer name variables, and one-time discount codes delivered directly to the customer's WhatsApp.
WhatsApp for E-Commerce
Recover carts, send order updates, and grow repeat revenue on WhatsApp
ConvoZap connects to your store and turns WhatsApp into a revenue channel — official Meta API, zero markup on conversation fees, shared inbox your team can actually run.
✓ Cart recovery 8–15%✓ 0% conversation markup✓ Official Meta API✓ Shared inbox
Cart Recovery — Live
Triggercart_abandoned14:32
Delay15 minutes
ChannelWhatsApp (Official API)
MessageRecovery template + 10% coupon
Result✓ Checkout completed — ₹3,49015:01
98%
WhatsApp message open rate
vs. 20% for email
5×
Higher click-to-purchase rate
vs. email campaigns
15 min
Typical cart recovery window
configurable 5–60 min
0%
Markup on Meta conversation fees
always and forever
Email open rates have fallen to 20% for ecommerce — and smartphone users are actively filtering promotional emails to Promotions tabs and spam. WhatsApp, by contrast, sits in the same inbox as messages from a customer's family. That difference in attention isn't incremental; it changes conversion economics completely.
ConvoZap connects to your store, listens to order and cart events, and sends pre-approved WhatsApp messages through the official Meta Business API. No grey-market route, no third-party number, and no markup on the conversation fees Meta charges at source.
Setup process
How WhatsApp ecommerce automation works
Four steps from store event to recovered revenue — no custom code required on the Growth plan and above.
1
Connect your store
Link Shopify via our native integration (Scale plan) or push events from any platform using webhooks, API, or Zapier. Contacts sync automatically with opt-in status preserved.
2
Configure your trigger workflow
Set the event (cart abandoned, order placed, shipment dispatched) and the delay. The automation builder shows exactly which template fires and when, with conditions for order value or product category.
3
Approve your WhatsApp templates
ConvoZap submits message templates to Meta on your behalf. Templates are reviewed in 24–48 hours and can include product images, variable links, and reply buttons for one-tap responses.
4
Measure and iterate
Track delivery rate, read receipts, reply rate, link clicks, and recovered revenue per campaign. Segment by outcome to identify which coupon thresholds or product categories drive the highest recovery rate.
In practice
Core ecommerce workflows
These are the three message flows that drive the most measurable revenue lift for ecommerce brands.
Order & shipping updates
Transactional utility messages for order confirmation, dispatch, out-for-delivery, and delivered status. No opt-in required for utility messages.
Win-back & repeat revenue
Post-purchase sequences, restock alerts, loyalty triggers, and seasonal campaigns targeted at buyers who haven't purchased in a defined window.
Why ConvoZap
0% markup on Meta conversation fees
Unlike WATI or AiSensy which charge ₹0.30–0.50 per conversation on top of Meta's rate, ConvoZap passes Meta's cost directly. On 10,000 monthly marketing messages, that's ₹1,500–3,000 saved per month.
Official Meta Tech Provider — no grey-market shortcuts
Your messages go through the verified Meta Business API. No risk of number bans, no spam filtering on the Meta side, and full support for message templates, catalogs, and click-to-WhatsApp ads.
Shared inbox so your team can respond
When a customer replies to a recovery message, any team member can pick it up from the shared inbox, see the conversation history, and close the sale without switching tabs.
Channel comparison
WhatsApp vs email vs SMS for ecommerce
Understand where each channel wins before allocating budget.
| Metric | WhatsApp (ConvoZap) | SMS | |
|---|---|---|---|
| Open rate | 95–98% | 18–22% | 35–45% |
| Click-through rate | 15–25% | 2–4% | 6–10% |
| Rich media support | ✓ Images, video, PDF | ✓ HTML email | ✗ Text only |
| Interactive buttons | ✓ Quick reply, CTA | Limited (email) | ✗ |
| Delivery to primary inbox | ✓ Always | ✗ Often filtered | ✓ |
| Cost per message (India) | ₹0.15–0.20 (Meta rate) | ~₹0.01 | ₹0.15–0.25 |
| Opt-in required | ✓ Yes | ✓ Yes | ✓ Yes |
Common questions
Frequently asked questions
Get started
Turn WhatsApp into your highest-converting ecommerce channel
Official Meta API, 0% conversation markup, cart recovery, order notifications, and a shared inbox — all in one platform your team can run without a developer.
"We recovered 18% of abandoned carts in the first month — more than our entire email recovery program combined."