Marketing on WhatsApp is fundamentally different from email. Every message lands in the same inbox your customers use to talk to their team and family — not a promotions tab, not a spam folder. The result is a 93% read rate on well-segmented campaigns, which changes the maths on what marketing ROI looks like.
ConvoZap gives marketing teams the tools to treat WhatsApp as a proper campaign channel: segmented contact lists, pre-approved templates, broadcast scheduling, tracked links, and campaign performance dashboards — all backed by the official Meta Business API.
How a WhatsApp marketing campaign works
From contact import to performance report in four steps — no developer time required on the Growth plan and above.
Build and segment your contact list
Import contacts from CSV or sync from your CRM. Apply tags for purchase behavior, geography, product interest, or tier. Segments update in real time so campaigns always target the right audience, not your entire list.
Create and get your template approved
Use ConvoZap's template builder to write your campaign message, add media (image, video, document), and configure quick-reply or CTA buttons. ConvoZap submits to Meta for pre-approval. Most templates are reviewed in 24–48 hours.
Schedule and send your broadcast
Pick your segment, attach your approved template, add UTM-tracked links, and schedule for the optimal send window. ConvoZap handles message queue management and respects Meta's tier limits automatically.
Analyze, iterate, and follow up
Campaign dashboards show delivery, read, link-click, and reply rates. Use reply data to route hot leads to your sales team or trigger a follow-up automation for contacts who clicked but didn't convert.
Campaign types that drive measurable results
Promotional broadcasts
Send sale announcements, product launches, limited offers, and seasonal campaigns to segmented lists with images, videos, and CTA buttons.
Click-to-WhatsApp ads
Run Facebook and Instagram ads where the CTA opens a WhatsApp conversation directly. ConvoZap captures the lead, qualifies, and routes to your team automatically.
Re-engagement and win-back
Target inactive contacts with personalized offers based on their last activity date, purchase history, or segment membership to re-activate dormant pipeline.
WhatsApp vs email for marketing campaigns
| Metric | WhatsApp (ConvoZap) | Email Marketing |
|---|---|---|
| Open / read rate | 90–98% | 18–22% |
| Click-through rate | 15–25% | 2–5% |
| Inbox placement | Primary inbox always | Promotions tab or spam |
| Rich media | ✓ Images, video, PDF | ✓ HTML (limited preview) |
| Interactive buttons | ✓ Quick reply, CTA | Limited (email clients vary) |
| Opt-in requirement | ✓ Explicit WhatsApp opt-in | ✓ Email opt-in |
| Best for | High-intent, time-sensitive sends | Informational, nurture sequences |
Why marketing teams choose ConvoZap
Real segmentation — not just bulk sends
Most WhatsApp platforms offer bulk broadcast without segmentation. ConvoZap lets you filter by tag, behavior, attribute, or contact history so your campaigns are targeted, not spray-and-pray.
Replies feed back to your team in a shared inbox
Campaigns that generate replies — which the best ones do — need to be handled. ConvoZap routes campaign replies to a shared inbox where your team can respond with full conversation history visible for context.
Transparent fee structure, no markup
Platforms like WATI, AiSensy, and others charge a per-conversation markup on top of Meta's base rate. ConvoZap passes 100% of Meta's pricing directly and charges only for the software subscription.
Frequently asked questions
Related reading
Get started
Launch WhatsApp campaigns that get read, clicked, and converted
Segmented broadcasts, approved templates, tracked links, and a shared inbox — all on the official Meta API with 0% markup on conversation fees.
"Our last WhatsApp campaign hit 91% read rate. Our email equivalent was 19%. It changed our entire 2026 marketing mix."